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The Importance of Niche in Media
Sean: I just think if David and I had started with like we're a podcast that talks about businesses. It's like cool next. But if you like pitch people on really specifically what they're what you'd like the job to be done of your show and their life is then you can sort of like expand and explore from there. Earn the trust on the business side. And then say by the way here's my mindset stuff. Then you'll get some percentage of people have crossed over and then a new audience there too. You just keep launching new franchises after that.