The Community Exchange Podcast by OpenWeb cover image

An Editor’s Perspective on Adtech with Jeremy Kaplan

The Community Exchange Podcast by OpenWeb

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Navigating Niche Media Through Data-Driven Editorial Choices

This chapter explores the success of a British magazine publisher in the technology sector, emphasizing how data-driven decisions shape editorial content. It also examines the interplay between editorial and business teams, particularly in relation to traffic and revenue generation.

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