The Futur with Chris Do cover image

304 - Building Trust in Sales - with John Driscoll

The Futur with Chris Do

CHAPTER

Navigating Identity and Authenticity in Business

This chapter explores personal high school experiences and the complex nature of popularity and identity, leading into reflections on creativity and vulnerability in branding. The speakers discuss the challenges of introducing a distinctive brand while emphasizing the necessity of transparency and authenticity in business. Additionally, the importance of understanding customer behavior and aligning technology with business objectives is highlighted, showcasing how integrity and time management are crucial for sustainable client relationships.

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