When the pandemic hit, eh, because we were in such an existential survival mode, i needed to write the pain we were going through. I've been doing maybe an essay a week, or every two weeks, i'm doing an essay. This isnota reported, i'm not reporting. I'm sort of giving my essay opinion on what's happening in travel. It's important because, you know, it's like guys like us gals who were, you know, creating these media companies, sometimes you forget that when you write something, man, it's going to resignate ten ax, twenty act your best writer sometimes. And so i feel like we forget that....