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4min chapter
Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
Building a Strategic Narrative
Gabby: "I had no idea what a strategic narrative was at the time. What I didn't realize is that actually everybody needs to do this" If you skip that part of talking to customers, then are you really in marketing? Mike did the really laborious and hard work of talking to clients,. Gabby: "We learned very first hand and very deeply what our clients were seeking from a partner"
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