Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.
The New Abnormal
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The Impact of Advertising on the Economy
If the advertising industry were to disappear to morrow, i'm not sure that maney people would rue it. Sadly, and increasingly, er. Advertising in and of itself, and its purest kind of self, is em ysit doesn't have the respect,. perhaps, that maybe years back it once had. People will inevitably lean on consultant and project based scopes of work as we needle out of the situation or the economics that we're in. It's not to say that the w p ps of this world won't continue to exist. I'm sure they will.
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