5min chapter

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946: Michael McQueen | Mastering the Art of Changing Minds

The Jordan Harbinger Show

CHAPTER

The Power of Persuasion and the Benjamin Franklin Effect

The chapter explores the effectiveness of fear in persuasion and suggests that focusing on benefits and promoting hope can be more persuasive. The Benjamin Franklin effect is also introduced as a tip to create positive emotional connections. The chapter concludes with mentions of the show's website, newsletter, logical fallacy flashcards, and sponsors.

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