What's Not Core?

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I think maybe what we're talking about behind kind of to connect these dots is quality. You gotta make sure in the end of the day you want to shape a high quality product for your customers. So whatever you own, you have to put enough resources on. I highly recommend you read this book by Jeff Lawson, ask your developer.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/