Gopuff was started by a group of friends nine years ago. The company is now in more than 1,000 cities and has millions of customers. "We just saw the excitement and the magic that the customers experience when we just had a hundred products," says co-founder roff merof.
Has Gopuff cracked the code of instant delivery — a field where even Amazon has struggled? Co-founder Yakir Gola talks about the challenge of owning the customer journey from app to warehouse to doorstep, and the reasons why being outside Silicon Valley is giving Gopuff a big advantage as it expands across the United States and around the world. Yakir talks with host Bob Safian about why moving fast is only one piece of the growth puzzle.
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