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2min chapter
The Language of Persuasion: Magic Words to Get Your Way
Social Media Marketing Podcast
How to Use Language to Get Your Way
Jonah is a marketing professor at the University of Pennsylvania's Wharton School. His newest book is called Magic Words: What to say to get your way. Today Jonah and I are going to explore how to use language to achieve persuasion.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode