Introduction

Ulf Arnitz is the co-founder and chairman of Howie, a SAS product that helps enterprises to accelerate strategy, execution and financial results. After running a successful services company for several years, Ulf made the decision to transition into a SAS business model. In this episode, you'll learn how Ulf handled a 3 million drop in revenue and later bounced back to over $5 million with 96% of that coming from SAS subscriptions. We also talked about how Ulf tackled the daunting 60% churn rate and ultimately reduced it to 0% not losing any customers over a three-year span.