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325 - Revisiting Your In-Person Event Strategy with Nick Bennett

GTM Live

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How to Build a Customer Relationship With Your Target Audience

The second way is, again, just get people and just do a, do a face to face interview. I guarantee you that relationship that you're building face to face is going to be way worth waiyh more than sitting at a booth for ten hours and hoping people are going to come to find you. So i think there's a big part there ting whyl people go into the events with a lot of a sales mind set, and it drives the wrong intent. And so instead of you going to other people's events, like b to be samac or hopspat, what's your stanps on owning the event?

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