The Importance of Location in a Gym

I think probably the most successful gym in London is Shapesmiths. They're right outside the busiest train station, I think in Europe. Ma Shon's a brand that we're talking about brands and I look up to as well. Do you ever think about yourself as a personal brand, slash having a personal brand? Because I definitely think fitness is the perfect space that lends itself naturally to having a founder led or ambassador led brand. Especially when you live and breathe it, you quietly do. So again, no stunning, you know, does all their exercises and just everyone wants her but,. you know, and the boots. Her brand actually did like 20 mil rev or some shit

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