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Branding - The Art of the Collection
Soit, it's been a huge, huge part of us are brand. But we typically source to artist, really, from instogram. And that's where we're kind of constantly finding and saving. The last artist we work with is aria haliba, who did our adorned collection. This past year, a happy mano ca did our homestead and a summer collection. We work with a tish barzanji, who works in like, an architectural rendering software. So he created this kind of fantastical beach club, futuristic world for us. I love that so much, cause i think i'm such a brand person, and i think it really makes the difference.