6min chapter

How I Built This with Guy Raz cover image

Banana Republic: Mel and Patricia Ziegler

How I Built This with Guy Raz

CHAPTER

Navigating Challenges and Embracing Expansion

This chapter delves into the initial hurdles of a unique clothing business, particularly the difficulty of offering non-replenishable items. The discussion reflects on the decision to expand to San Francisco and the realization of a flawed business model, prompting the idea of launching a proprietary clothing line for better sustainability and growth.

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