Can Consumer Shopability Be a Real Thing in Healthcare?

I think it's just like the issue that most employer focused companies face. There are ways to drive consumer awareness and shopping, but I don't think it's consumer led. We could provide these graphs where we'd say, okay, you know, if we look at plotting the quality data from leapfrog and from other quality providers,. And then a year aftercast light, you'd see behavior shift. Like we actually saw people like a gravitation towards quality at a lower price. So absolutely it works. Most benefits, executives and most plans don't really want to deal with structuring all those network structures or dealing with fallout around narrowing networks.