The Emotional Journey of Buying and Selling
2Bobs—with David C. Baker and Blair Enns
00:00
Is the Buyer's Journey the Sale Cycle?
The point at which we intersect with the client is not the beginning of the buyer's journey. Just because they've asked for a proposal does not mean they're late in the commitment stage. The buyers of creativer expertise are risk seeking early in the buying journey and risk a verse later in the bynd journey. And behave accordingly.
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