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The Emotional Journey of Buying and Selling
2Bobs—with David C. Baker and Blair Enns
Is the Buyer's Journey the Sale Cycle?
The point at which we intersect with the client is not the beginning of the buyer's journey. Just because they've asked for a proposal does not mean they're late in the commitment stage. The buyers of creativer expertise are risk seeking early in the buying journey and risk a verse later in the bynd journey. And behave accordingly.
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