74. How this top BDR averages 134.33% with finance leaders, and CFO - Celine Hoyle, BDR Team Lead at Mosaic
Outbound Kitchen - B2B Sales Podcast
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Mastering Personalization in Prospecting
This chapter focuses on the strategic use of tailored messaging and personalization in prospecting, particularly for finance-related clients. It discusses the importance of recognizing key triggers, such as funding rounds and new hires, and outlines effective outreach techniques including the shift from cold calling to a multi-channel strategy. Insights from personal experiences highlight the role of understanding clients' pain points and refining communication strategies based on the maturity of prospects' finance teams.
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