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434. Communication de crise : le guide anti-dégâts avec Kato Charlot
Marketing Square : Les secrets Growth Marketing ⚡️
Réponses stratégiques aux crises et à la concurrence
Ce chapitre explore les crises que les entreprises peuvent rencontrer, y compris l'annulation de commandes. Il présente des stratégies réactives et discute de la manière dont la concurrence peut stimuler l'innovation.
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