AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
How Michelob Ultra’s “Social Athlete” reframed lite beer
On Strategy Showcase
Intro
This chapter explores Michelob Ultra's unique approach to positioning lite beer as a drink for active, social individuals, shifting the focus away from just calorie count. It also includes an announcement for a live show in New York and a merchandise giveaway of stylish tracksuits.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode