The Curse of Knowledge

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Before people will believe that your idea will make the world better, you have to explain what's wrong with the world right now. In his most famous speech, martin luther king junior didn't open with his dream before turning to his vision for to morrow. As a job applicant, instead of leading with what makes you a strong candidate, start with what the company needs as a leader.

Great pitches can seem like genius or magic. But you don’t have to be a great salesperson to give a great pitch. Whether you’re floating an idea at a team meeting, looking for investors for your startup, or applying for your next job, life is full of pitching moments. In this episode, we bust myths about what it takes to drum up excitement–and share insights from Hollywood and Silicon Valley on ways to improve your chances of getting your audience on board. This is an episode of WorkLife with Adam Grant, another podcast in the TED Audio Collective. To hear more episodes on the science of making work not suck, follow WorkLife with Adam Grant wherever you're listening to this. For the full transcript of this episode, visit go.ted.com/WL44.