3min chapter

Masters of Scale cover image

Spotify’s Daniel Ek — How to build trust fast

Masters of Scale

CHAPTER

How to Build Trust in a Relationship

Reid Hoffman: Trust is normally built upon a simple foundation. But this is a problem for anyone who hopes to blitz scale. You often can't wait for trust to develop at its natural rate. So how do you remove time from the establishment of trust? You have to find a shortcut. In these cases, you need to be bold. Make a sweeping gesture to win that first dance. Dazzle them and not just with your own innovative moves, but by making them look great. More on that later in the show.

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