S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli
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Phone Cases
Cody: The phone case business was fascinating like we were when I invested that was pre revenue hadn't really figured out who the customer was yet. And then that thing just like that took off like a rocket man that went from zero to 30 million a year in like two and a half years. He says most of the work is actually just in the words you used to describe the category and then they build the brand. Cody: Brand is arming them with the emotions of what to say. It's hard to hack your way to that.
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