web3 with a16z crypto cover image

Marketing web3: Audience, Community, More

web3 with a16z crypto

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How to Market a DeFi Platform

A key thing you would want someone to know about marketing and DeFi for Web3. You should remember that a DeFi user is probably being asked to trust a protocol with money. It's important to showcase how battle tested or how audited a DeFi platform is. NFTs tend to be more of a consumer angle, so think about giving before asking anything from a community.

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