Increase win rates using these timeless psychology principles with Mor Assouline
Outbound Squad
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The Power of Psychology in Cop Writing
It's so crazy how the parallels between written and spoken word and with the authority thing, it's really, I was just talking at an SKO about the last week about this to the group, Authority Bias. If you sound like a person that has authority, people are automatically trusting of authority figures. And on the phone, it's just speaking like someone that runs a business versus speaking to the person like a salesperson or speaking from someone that's like lower status. So there's a lot of psychology and it works in cop writing too. You put a timer on something whether it's a countdown, it works. It could be gimmicky, but it works.
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