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Increase win rates using these timeless psychology principles with Mor Assouline
Outbound Squad
The Power of Psychology in Cop Writing
It's so crazy how the parallels between written and spoken word and with the authority thing, it's really, I was just talking at an SKO about the last week about this to the group, Authority Bias. If you sound like a person that has authority, people are automatically trusting of authority figures. And on the phone, it's just speaking like someone that runs a business versus speaking to the person like a salesperson or speaking from someone that's like lower status. So there's a lot of psychology and it works in cop writing too. You put a timer on something whether it's a countdown, it works. It could be gimmicky, but it works.
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