3min chapter

ReThinking cover image

How to fight prejudice with Betsy Levy Paluck

ReThinking

CHAPTER

The Power of Social Proof in Changing Perceptions

This chapter explores how social norms can effectively influence behavior by challenging misunderstandings about prevalent attitudes towards prejudice and discrimination. It emphasizes the importance of real-life experiences, using storytelling from Rwanda to illustrate how personal narratives can shift beliefs more powerfully than mere statistics.

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