How Do We Turn Actions Into Identity?

A subtle shift in language one even two letters can greatly increase the impact of our messages and communications. A study done many years ago at Stanford University where they asked some students to help clean up increased the percentage of people that helped by about a third. More recently a study with voting where they actually sent mailers out to many people saying hey you know we're trying to get people to turn out to vote rather than ask them to vote it asks them to be a voter.