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10min chapter
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Navigating CAC and Subscription Challenges
This chapter delves into Customer Acquisition Cost (CAC) and payback periods in consumer subscription apps, emphasizing the need for quick conversion rates to counteract high churn rates. It contrasts the hurdles faced by consumer subscription models with B2B counterparts and highlights the difficulties in achieving scale and attracting venture capital. The discussion also explores the importance of a core value promise and unique offerings to enhance customer retention and drive long-term success.
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