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‘Are you ready for the rise of the machine customers?’, with Sirte Pihlaja

Inspiring Women In CX

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CXA Evangelism and Lego Serious Play in Customer Experience Management

This chapter highlights the significance of CXA evangelism and the role of ambassadors in promoting customer-centric thinking. It delves into the use of Lego Serious Play as a tool for unlocking creativity, facilitating discussions, and improving customer experience design within organizations. The discussion also touches upon effective facilitation skills for managing dominant personalities and ensuring inclusive participation in workshop scenarios.

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