22min chapter

Joe DeFranco's Industrial Strength Show cover image

#466 Orlando Tells All! [Intro Music Backstory, Working w/ Joe D, Does He Even Lift & More!]

Joe DeFranco's Industrial Strength Show

CHAPTER

Transition to Apparel Brand Ownership

The chapter explores the speaker's unexpected journey from marketing to owning a clothing brand, 'Raised by Coyotes,' inspired by golf and Western fashion. Delving into fabric work and embracing unfamiliar terms, the shift became a surprising leap into a fulfilling venture. From golf tournaments with personal sponsorships to lifting weights, the chapter combines humor with sincere reflections on enjoying work and unexpected success.

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