19min chapter

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Journey Management in 2025: Trends, Challenges, and Predictions / Jochem van der Veer / Ep. #218

Service Design Show

CHAPTER

Integrating Customer Journeys into Organizational Strategy

This chapter discusses the crucial role of journey management in shaping decision-making within organizations, emphasizing the need to prioritize customer experiences in strategic planning. It highlights the effectiveness of cross-functional rituals for aligning business initiatives with authentic customer needs, especially in light of pandemic-driven work culture shifts. The conversation also addresses the challenges of implementing service design principles and aligning them with organizational outcomes, advocating for a data-driven, customer-centric approach to decision-making and strategy execution.

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