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Nike
Acquired
The Nike Culture and the Death of Rob Strasser
The betrayal that this engenders, it's irreversible. It was really just heartbreaking. Phil does not attend his funeral. Rob Strasser has a massive heart attack and dies, I believe, at age 46. He goes off and takes more with him, Peter Moore and they start a consulting firm in Portland called Sports Incorporated. They take on as one of their major clients, Adidas. And then eventually Adidas buys the company, moves their North American headquarters to Portland, Oregon and makes Strasser the CEO of Adidas, America.
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