#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
My First Million
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Innovative Waters: Building a Brand in Uncertain Times
This chapter explores the creation and rapid growth of a beverage brand that launched during the pandemic, focusing on its unique marketing strategies targeting health-conscious consumers. It sheds light on the challenges of introducing new products in a saturated market while emphasizing the importance of branding and social validation. The discussion includes insights into the complexities of sourcing and production, particularly in relation to the perception of water quality and market dynamics.
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