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Announcing S.O.R.B.E.T. (Sonoma Organic Regenerative Biodynamic Educational Tasting) w/ Sam Coturri and Katie Bundschu

Bedrock Wine Conversations

CHAPTER

Changing Palates: The Future of Wine Consumption

This chapter explores the transformative dynamics of the wine market, particularly the shift in consumer preferences toward sustainable and organic practices among younger buyers. It emphasizes the importance of engaging with consumers through inclusive events and innovative marketing strategies while highlighting the diverse landscape of Sonoma Valley wineries. The dialogue reflects on the significance of ethical farming practices and collective storytelling in connecting consumers with wines that prioritize community and environmental welfare.

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