Steven Kotler - Peak Performance Aging: Crushing It As You Get Older
Smart People Podcast
The Importance of Understanding Your Readers
"I always say that readers have changed. They're very different," he says. Authors often make this mistake, which is they don't understand that nobody knows as much about your subject or cares as muchabout your subject as you do." "Your job as an author is to take that, all that passion you've got for the thing and put it into your reader".
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