Episode 233: Oscar Torres, Global Sr. Director of Channel and Sales Transformation at Dassault Systems - Predictable Trust, Predictable Success.
Sales Leadership Podcast
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How to Create Predictability in an Unpredictable World
Asada: How does a leader start saying, let's create predictability in an unpredictable world? Asada: To do a better business, it requires to reflect and to be absolutely conscious that we are in B2B. The key difference between B2B and B2C is the fact that decision makers are risk takers. They don't buy a product; they do risk management.
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