A Creative Career in Advertising

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At first, David thought he might become a writer or a journalist. But advertising connected the business experience of his father and the creative influence of his mother. After securing top honors at a night school for the advertising industry, he landed a job as a junior writer at a local agency. He had a clear career ladder ahead of him, but soon he felt the call.

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

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