Portrayal of Steve Jobs in Media and a Humorous Incident at Macworld 99

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This chapter explores the portrayal of Steve Jobs in media and how the TV movie 'Pirates of Silicon Valley' influenced people's perception of him at Macworld 99, including a funny mix-up between the actor and the real Steve Jobs.

There's no perfect process for achieving your goals. Accepting that the rules you play by need to be constantly tweaked, hacked or reinvented will open you up to new ways of innovating. Instilling this attitude throughout your organization will help you be boldly differential in your experimentation.

Ed Catmull literally wrote the book on creating a dynamic and sustainable creative culture. Drawing on his experience as co-founder of celebrated animation studio Pixar, and president of Walt Disney Animation Studios, Ed shares his hard-won insights from his career as a pioneering technologist, animator and storyteller.

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