Jeffrey Toobin: SaaS companies need to reduce the amount of effort they put into customer experience. He says sales teams often give customers too many options and not enough information about what's best for them. Salespeople should use techniques like dialing up FOMO or squirm in fear, he says. Toobin: If you don't buy it if you don't have a compelling alternative, then those techniques actually create a big priority for your business.
Going above and beyond for your customers seems like a no-brainer, but is it really?
Data shows that performing 'Hail Mary's' for your customer doesn't have any greater impact than simply meeting their needs.
Matt Dixon shares some tips on what you should be focusing on, and the good news is it is relatively inexpensive in terms of money, time, and resources.
We need to move our customers from signature to value as quickly and efficiently as possible. Allowing your CS team to focus on making the customer journey as painless as possible results in a bigger impact on customers and your bottom line.
Connect with Matt here
-----
Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.