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Phil Knight, MBA ’62: Never Give Up

Stanford GSB: View From The Top

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John McEnroe: The Right Ambassador for Nike

Nike had an agreement with Jimmy Connors agent for him to wear Nike shoes. He wore them at Wimbledon, and the agent said, as soon as he gets back from Wimbledon, we'll get it signed. The head of USA, tennis was saying, those are really great endorsements. Stay away from that kid, Mackinrow. John McEnroe is a young, fantastic tennis player who's as well known for breaking rackets as he is breaking serve. So what made him the right ambassador for Nike? Well, the story, basically, we had an agreement ... But that was the end of our endorsement was Jimmy Connors.

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