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11min chapter
Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)
Behind the Craft
Growing a Course through Organic Marketing Strategies
The chapter explores how an instructor organically grew her course, sharing tactics like running workshops and conducting interviews with industry experts to attract an audience. It discusses the importance of providing value without a sales pitch, subtly mentioning the course's benefits. Tips on making educational content engaging, including interactive techniques like breakout sessions and guided exercises, are also highlighted.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode