Jim Kalbach on Jobs to Be Done
The Informed Life
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What's the Language Around Jobs to Be Do?
I really see jobs to be done as an innovation framework and innovation occurring at any level. It's different than ethnography though, because we're not going out and doing this very grounded bottoms up. There is some bottomed up work to it, but you're not just trying to understand everything about their lives. Because you've defined your frame of innovation, it's very specific in the human based information that you're extracting from it. So it's very focused and it's very lean in getting out human insight that becomes opportunity for innovation.
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