I Think It's Worth a Little Bit of a Refresher on the Five Forces Model

I think it's worth reading about traditional strategic frameworks that were developed by consulting firms, like the five forces. She is very big on no best practices. Maybe ask her, what are the common best practices that won't work for d t c brands still under 500 k run rate? I mean, i think that's what we're going to see, is people are going to get a lot more a savy in understanding how things move through that piano.