Is the Branding of Agility Part of the Problem With Agile?

GoDaddy has been using Scrum for about seven years, and it's actually part of our culture now. Do you think the branding of agility is part of the problem with agile as far as people's negative views towards it? And so to me, it's best to create a culture of lowercase agile, but give them all the tools and information so that they can dig in and learn for themselves.