Navigating Yiwu: A Peruvian Entrepreneur's Journey

This chapter explores the vibrant export landscape of Yiwu, China, through the eyes of a Peruvian entrepreneur who adapts to market trends in small commodities. Highlighting the balance between quality and affordability, the narrative emphasizes the importance of understanding consumer desires and effective communication in business. The entrepreneur reflects on their journey, including the challenges and opportunities that arose during the COVID-19 pandemic, leading to the establishment of their company.