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S11E8: OC&C Case Interview Demo (PE Firm Acquiring Gyms)

Strategy Simplified

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Why Membership Has Been Declining Over Time

Membership had been declining over time so what are some reasons why membership might have been declining? We're becoming too pricey for the area where we are at secondly is the type of services that we're offering. And thirdly is uh i'm rising to competition so they are actually offering either discounts to try to steal our members or they are actually you know with the pandemic there was also the trend of starting working at home as people decided to just follow home routines and so they decided not to go again to gym.

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