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The Importance of Communication and Empathy in Personal Trainers
I'm excited by the fact that there is actually a you can use science as a marketing tool now and you can use it as a point of differentiation 10 years ago. The fact that there are youtube channels purely based on promoting evidence-based approaches to bodybuilding or fitness in general growing fast. I see social media as a huge double-edged sword and I try to stay on the more positive side of that so that's what I'm excited about at the moment even though there's also downs up to where they're gonna happen.