The Importance of Consumer Perceptions of Value

Are the winners this year pulling away from their competitors? Or are the number two's as close as they've ever been. In economy class we do see a situation where it's not a huge lead over between Southwest and Delta, which is Delta and Jeplar pretty closely are close second and third behind Southwest. F and B overall is just to mention before that overall across all segments. I believe it's up about 12 points. You know, again price, price conscious passengers. If the pro the overall product is not perceived as delivering the value that those consumers think is is required based on that higher price point. They will rank accordingly.