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S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page

Limited Supply

CHAPTER

Strategic Oversight and Financial Management

The chapter covers strategic aspects like final designs, media plans, and problem-solving for clients, weekly team meetings addressing strategy gaps, and the allocation of time based on directives from the COO. It also touches on the involvement of the speaker's mom as the company's CFO, cash management including investment strategies in treasuries, technical issues on advertising platforms, and the importance of knowledgeable and proactive representatives for ad account management on platforms like Facebook.

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