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494. Why Do Most Ideas Fail to Scale?

Freakonomics Radio

CHAPTER

Tax Strategies, Social Media, and the Art of Quitting

This chapter explores a successful tax intervention in the Dominican Republic, detailing how targeted messaging led to a significant revenue increase. It also examines the dual nature of Facebook's growth, addressing both its scalability and the risks of misinformation. Additionally, the discussion emphasizes the value of 'optimal quitting' in both personal and professional contexts, encouraging a critical evaluation of when to step away from unproductive pursuits.

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